Spoken word
Say this at the chair.
Keep it human. You are not a dermatologist and you should not sound like one. You are the person who finally looks at the scalp with them, then makes a plan.
1. The offer (when they mention thinning, shedding, or “nothing works”)
“We can look at the scalp, not just the hair. It’s a 15-minute HumanTouch analysis — I film three spots, you get a private report on your phone, and we walk it together. It’s $95. A lot of people do it before we change products or book a treatment. Want to add it today, or next visit?” Stop talking. Let them answer.
If they hesitate
“You keep the link. We are not diagnosing anything. We are getting a clearer picture so I am not guessing at the bowl.”
2. Before you pick up the phone
“I’m going to clip a few sections and film the crown, the mid-scalp, and the hairline — plus anywhere you tell me is bothering you. You might feel me get close — that’s the point. Tell me if anything is tender. This is not a medical exam. If something looks like it needs a doctor, I’ll say so and we’ll pause.”
- Ask: how long, sudden vs slow, postpartum / stress / new meds they want to mention, last chemical service.
- Ask: “Is there a spot that bothers you?” If yes, film it as a fourth clip and put it in their primary concern. The three zones still get filmed — the spot is extra, not a swap.
- Write it in the client notes. The report is smarter when you are.
3. While you film
“This is the crown — this is usually where people notice it first… now the part, same distance… now the hairline. I’m going slow so the report has clean frames, not a blurry selfie.”
If they flagged a spot earlier, film it last and say so: “This is the patch you mentioned — I’m getting it on camera so it shows up in your report too.”
If a client laughs or apologizes for their scalp: “Everyone’s scalp looks like a scalp up close. You’re fine.”
4. Walking the report
Open the link on your screen first. You lead. They do not scroll anxiety alone in the chair.
“Green means that pillar looks in a typical range. Caution means ‘let’s watch this and support it’ — not ‘you are going bald tomorrow.’ We’ll pick one thing to do in the salon, one thing to take home, and we’ll rescan in eight weeks so we can see if it moved.”
Do
- Point at the photo: “This is your crown last Tuesday.”
- Translate jargon: density, diameter mix, redness, flake.
- Connect to a service you already believe in.
Don’t
- Read every badge out loud like a lab result.
- Say “the AI thinks.” Say “the report flagged.”
- Promise regrowth. Promise a plan and a rescan.
5. The close (always three things)
“Here’s what I’d do. One: [treatment you can do now or next week]. Two: this take-home, used like this, not like a regular shampoo. Three: we put an 8-week HumanTouch on the book so we are not guessing. The consult today is done — the result is the next two months.”
Book the rescan before they pay. Send the report link by text: “Your HumanTouch is here. Screenshot the first page if you want to show your person at home.”
Objections
| They say | You say |
|---|---|
| “I can just buy a serum.” | “You can. This is so we pick the right one instead of the loudest one on Instagram.” |
| “Is this medical?” | “No. It’s a scalp imaging consult. If I see something that belongs with a dermatologist, I will tell you and we won’t pretend this replaced that.” |
| “$95 feels like a lot.” | “It’s one visit. If we skip it, we usually spend that on the wrong products anyway. You keep the report.” |
| “I’ll think about it.” | “Totally. I’ll put a note on your file. Next time you are in, we can do it in the first 15 minutes before we wet the hair.” |
| “Can you just do it free since I’m already here?” | “I don’t — it takes a real slot and you get a real report. I can do it at the end of this appointment if we have 15, or I’ll save it for next time.” |
Red flags — stop and refer out
Open sores, sudden coin-shaped loss, pain, pus, a rapidly changing mole, or “a doctor already told me to see derm and I haven’t.” Be the professional who sends them. HumanTouch still helps many of those clients later — after a clinician has cleared the scary stuff.
After they leave
- Text the link the same day if you did not review in the chair.
- Follow up at day 3: “Did you start the take-home? Any questions on the report?”
- Follow up at week 7: “Rescan is next week — I’ll keep the same three zones so we can compare.”